Today I’m presenting something new and very special. Something that adds enormous value to a house, either before or after the sale: Homestaging, as the professional adaptation of rooms in a home or entire properties to promote sales is called, is particularly well-known and popular in the USA. It involves the targeted use of furniture, color, light, wall and floor design.
Buildings that are prepared for sale with home staging are also called sets in reference to the creation of illusions in the film industry. This conveys a higher value to the prospective buyer, which encourages them to buy. Surveys among US real estate agents have shown that this can reduce the selling time by a third to a half and increase the selling price by 10-15%.
Upgrading a house with frescoes and furniture
Personally, I have a great need for aesthetics and often find that sellers don’t or hardly ever clean or declutter their homes. This often forces you to take a good look in order to discover a gem and make it sparkle again. With a friend who designs villas and antique farmhouses on an international level, I have now found a valuable colleague to enhance properties with frescoes and matching furniture.
Even at a time when it was difficult to sell houses and prices were at rock bottom, he significantly enhanced the value of properties with home staging and successfully sold them. His own house is an explosion of creativity and joie de vivre. His stories about his life as a director, stage designer and scenographer at the world’s most famous opera houses are fascinating to listen to.
A project discussion and a non-binding offer to increase the value of your house in Tuscany are available on request.